Page 6 - IDEA_Studie_02_2019_Elektromobily

• People who plan to buy a car are willing to pay for a more fuel-efficient car: CZK 52,000 more on average for a reduction in operating costs of CZK 1 per 1 km for a new car and CZK 46,000 more for a more fuel-efficient used car.
• The driving range of electric vehicles is very important. Respondents are willing to pay about CZK 28,000 more on average for an increase in driving range of 100 km, which implies CZK 140,000 for an increase of 500 km.
• Battery-charging time is another important factor. Potential buyers would appreciate if the slow-mode recharging time was shortened to less than 4 hours. Fast-mode recharging time does not affect consumers’ vehicle choice.
• In addition to subsidies for electric vehicle purchase, financial support for electrical wiring in households and free parking in cities would stimulate the purchase of electric vehicles. A free motorway toll sticker has a small influence on electric vehicle purchase and only in the used-car segment. Special traffic lane availability has no effect. People would accept an approximately CZK 40,000 higher price for a new electric car for each of these incentives that they value. The purchase price may be higher by 12-15 thousand CZK for each relevant incentive for the used-car segment.
• Informationprovidedaboutemissionreductionwouldmotivateconsumerstopurchaseelectric vehicles. Willingness to pay is about 26-40 thousand CZK for each 20 % emission reduction, relative to emission volumes released by a conventional vehicle. Provision of information that clarifies the reductions in air quality has the same effect as information on CO2 emissions.
• An improvement in several electric car characteristics significantly increases the likelihood of raising the market share of electric cars. If the purchase price of an electric car was an additional 50 % higher than that of a conventional car, extra benefits would be provided, operating costs reduced to CZK 50 per 100 km and a driving range of 500 km. The market share of electric vehicles on all newly registered vehicles could increase from the current 0.27 % to 8 %.
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